This National Day holiday, inbound tourism in China remains red hot. During interviews, it became apparent that beyond deep-dive and off-the-beaten-path tourism, new trends are emerging among foreign tourists. "Silver-haired tours" and family-friendly "parent-child travel" have surged in popularity.
At the famous Terracotta Warriors site, often dubbed the "Eighth Wonder of the World," a group of six older travelers from the Netherlands caught the attention of reporters. The group, composed of three neighboring families, all in their 60s, were visiting China for the first time after retiring.
One Dutch traveler shared: "Visiting China has been on my bucket list for years. Now that I’m retired, I finally have the time to come."
Similarly, a "silver-haired tour" group from Mongolia was recently spotted in Erenhot, Inner Mongolia. The group consisted of six elderly couples, with the oldest member being 88 years old, and the average age around 60.
A Mongolian tourist remarked: "China is close to Mongolia, and I've visited many places in China, including Zhangjiajie, Hohhot, and Beijing. The speed of China's development is incredible."
Meanwhile, along the Li River in Guilin, Guangxi, a group of 30 "silver-haired" tourists from Germany and Austria were enjoying the cultural charm of the cliff carvings at Fubo Mountain.
A Brazilian visitor added: "I’ve explored many places here, and it’s been incredibly convenient with well-organized transportation."
An Italian tourist noted: "It’s now very easy to travel to China, with numerous flights from Europe. China boasts the most UNESCO World Heritage Sites in the world, and we’re delighted to be visiting this country."
Family Travel Takes Off: Foreign Tourists Explore China with Their Kids
In addition to older tourists, the family travel segment, especially parent-child trips, is also booming. More and more families are seen traveling together across China, and educational trips for children have become a common sight. So, what do the young travelers think of their experiences in China?
At Beijing South Railway Station, two young Australian travelers shared their thoughts.
Molly, 14, said: "In books, I’ve read about China’s traditional culture, but when I arrived in Beijing, I found it’s a fascinating blend of tradition and modernity. The contrast between the two is really interesting."
Of course, like many visitors, the children were most impressed by the food.
Adam, 16, remarked: "The BBQ, Chinese grilled meats, and hotpot here are so much tastier than in Australia. Our food is generally much simpler."
Shanghai, one of the most popular entry points for foreign tourists, has become a shopping paradise for young visitors too. Even in trendy toy stores tucked away on street corners, foreign children can be found picking out gifts.
A Russian father and daughter on a shopping spree shared: "This trip to China was a gift for her. It’s been incredibly fascinating and exciting, and she loves it here."
Two sisters from Australia also enjoyed their shopping experience, saying: "I bought three little toys, and she got two. They’re like collectibles, and they’re much cheaper than in Australia."
Popular domestic attractions, such as Guangzhou’s Chimelong Resort, have also become major draws for young foreign tourists.
Since the introduction of policies allowing Hong Kong and Macau vehicles to travel north, combined with new transportation links like the Shenzhen-Zhongshan Bridge and new rail lines, the proportion of overseas visitors, including those from Hong Kong and Macau, has significantly increased this year.
With family-friendly trips and elderly tourists on the rise, China’s tourism industry is entering a new era, attracting a diverse array of visitors who are keen to experience its beauty, culture, and modern conveniences.
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"China Travel" Fever: Foreigners Exploring China Like Never Before