Cultural creation revives traditional intangible cultural heritage

New intangible cultural heritage

“Fingertip craftsmanship” becomes a city gift

In recent years, with the continuous growth of the tourism industry, cultural and creative products with intangible cultural heritage as the theme of various countries have been loved and sought after by more and more young people at home and abroad who love traveling, leveraging a large new consumer market.

With the ingenious combination of intangible cultural heritage and modern design, a series of cultural and creative products have emerged and become "trendy products" sought after by young people. This has not only shortened the distance between cultural relics and the public, but also made the cultural heritage that has been passed down for thousands of years gradually "come alive" and "become popular".

Exploring cultural resources
Promoting the development of intangible cultural heritage + cultural and creative products

Intangible cultural heritage is the brilliant achievement accumulated and created by people of all ethnic groups in various places through long-term life and production practices in the long history, and passed down from generation to generation. It is the cultural imprint and crystallization of wisdom of a nation.

Cultural creation has injected new life and vitality into intangible cultural heritage. Cultural creation has given intangible cultural heritage a new charm by combining intangible cultural heritage elements with modern art, design and business.

Speaking of this, we have to mention China. Through the cultural propaganda in recent years and the subtle nourishment of the excellent traditional culture of the Chinese nation, young people at home and abroad have gradually begun to have a great interest in intangible cultural heritage. Compared with cultural relics with fixed physical forms, most intangible cultural heritage has a certain Chinese aesthetic conception, which is easier to be transformed into cultural creation.

Many traditional handicrafts and folk arts in the intangible cultural heritage are the products of the agricultural era. In the industrial society and even the post-industrial society, the key to protecting and inheriting the intangible cultural heritage is to combine it with the modern lifestyle.

Since the Beijing Palace Museum brought about the craze for museum cultural creation, the intangible cultural heritage cultural creation has also embarked on the road of "revitalization", "using the rules of the ancients to create their own new faces". Intangible cultural heritage, like cultural relics, cannot be collected only as works of art, but also must conform to the aesthetics and rhythm of contemporary people.

Returning to the lives of the general public, cultural creation is the fastest and most convenient way. After several years of publicity and cultural influence, young people in China, in particular, have developed a great interest in intangible cultural heritage. Compared with cultural relics, most intangible cultural heritage has inherited a certain Chinese aesthetic conception, making it easier to transform it into cultural creation.

How to create intangible cultural heritage cultural creation?

Intangible cultural heritage is not only an important part of national culture and social culture, but also contains the essence of culture. In recent years, China has continuously increased its support for the protection of intangible cultural heritage, but protection alone is not enough. Under the impact of various new and foreign cultures in modern times, intangible cultural heritage must continue to innovate and keep up with the pace of the times, so as not to be abandoned by the times. Intangible cultural heritage cannot just be a "flower" in a protected greenhouse. It must be innovative and break through traditional barriers to "bloom" more beautifully.

Experience-oriented, effectively transforming intangible cultural heritage resources. Intangible cultural heritage products, like general material products, are a kind of productized consumer experience. No matter how profound the cultural heritage or skills are, they must be solidified into life-like products and enter the circulation field to generate benefits and value, and drive the chain of cultural inheritance and development.

Intangible cultural heritage is used as a creative symbol to increase the functional experience of cultural and creative products. Intangible cultural heritage not only brings unique colors and patterns to the design of cultural and creative products, but also brings different perceptions and experiences to people. In the design process of cultural and creative products, intangible cultural heritage is transformed into creative symbols and integrated into the functional experience of cultural and creative products, bringing different functional experiences to users.

Relying on culture to meet consumer demand. The design of intangible cultural heritage and creative products must always rely on the cultural elements and connotations of the intangible cultural heritage itself, deeply explore the cultural value contained in the intangible cultural heritage, and transform it into creative capital, thereby giving the cultural and creative industry a higher added value and improving its product competitiveness.

It should be noted that different intangible cultural heritages have different cultural connotations. If you want to explore the true cultural connotations of intangible cultural heritage projects, you must fully understand the intangible cultural heritage culture, combine the characteristics of cultural and creative products, and integrate cultural elements into cultural and creative products through unique designs.

With design as the core, we strive to highlight the theme of intangible cultural heritage. Intangible cultural heritage cannot be separated from innovative design if it wants to maintain long-term vitality. Design is a bridge connecting intangible cultural heritage with contemporary society. Creative design can tell the story of intangible cultural heritage through the use of related products, thereby achieving product improvement and the inheritance and protection of intangible cultural heritage.

With its innovation and inclusiveness, cultural and creative industries play an indispensable role in the inheritance of intangible cultural heritage. The launch of cultural and creative products can not only protect and inherit intangible cultural heritage, but also bring intangible cultural heritage to a wider group of people. In the new era, we hope to see brands and products that should further cultivate intangible cultural heritage, constantly explore more new paths for the inheritance of intangible cultural heritage, and stimulate the vitality of the protection and inheritance of intangible cultural heritage.